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Instead of the usual $60 price point most other triple-A titles are assigned, the upcoming Star Wars: Squadrons will sell for $40. During a conference call today, executives from publisher Electronic Arts explained why that is.
According to EA COO and CFO Blake Jorgensen, Star Wars: Squadrons doesn’t contain as much content as other EA titles do. Coupled with a specific experience, and EA is able to sell the game for less than the usual $60.
“We always look at the games and we want to make sure we are providing the greatest value for our players,” said Jorgensen.
“And, you know, games all have [a] huge scale. We designed [Squadrons] to really focus on what we heard from consumers, which is one of their greatest fantasies, and that’s to be able to fly an X-Wing fighter, a Tie Fighter, and be in a dogfight. And so it doesn’t have the breadth of some of our games, but it is still an incredible game. So that’s why we chose to price it at a slightly lower level, to also allow access to as many people as possible who have that Star Wars fantasy.”
EA CEO Andrew Wilson also chimed in, saying a game’s pricing depends on what a player’s motivations and expectations are of a game.
“I would start with, what are the player motivations that we are trying to fulfill, and what are the expectations of those player groups in fulfillment of those motivations,” said Wilson.
“I think that we start there long before we ever get to [the] price point. And, as you’ve seen from us, games across a spectrum of pricing, whether that’s free-to-play, or at $60, or at $60 with an additional live service, or as part of our subscription offerings.”
We’ll have to wait until October 2 to see if Star Wars: Squadrons is worth its $40 price tag. The game will launch on the PlayStation 4, Xbox One, and PC. EA’s also working on versions for the PlayStation 5 and Xbox Series X, though the publisher won’t offer free next-gen upgrades.
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Williams Pelegrin is a Managing Editor for Back to the Gaming. When he’s not writing up news, he’s talking a walk around the neighborhood with his wife and his dog. Either that, or drinking a cup of hot chocolate. Or both.